Introducing
In 2014 I had my first performance driving experience at an F2000 school and I was hooked. I started racing karts at Goodwood the following summer.
After five years of karting I was ready for a new challenge and started learning Rallycross from 2x Canadian Rally champion “Crazy Leo” Urlichich at his school Race Lab. By the next year I started competing in Rallycross events. Before long, Leo invited me to join the Race Lab team as an instructor.
I excel at teaching performance driving as I’m able to see what a student is doing well, what they need to improve on, and explaining things in a way that makes sense to them. Everyone learns differently, coaching a new teen driver requires a very different approach than an adult with motorsports training.
As a business professional in my late 40’s, I also understand the importance of commercial objectives. My diverse experience in marketing and business development has been cultivated over 20+ years with tech and communications companies in Canada, the UK and Europe, ranging from startups to a Fortune 500.